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Study: Facebook Profile Ads Are More Effective Than Homepage Ads

5. July 2010

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A study which was recently completed by Mulley Communications found that Facebook users spend more time looking at advertisements on profile pages than on the homepage. More specifically, “71% of users looked at adverts on their Profile pages, 31% of users looked at adverts on the News Feed page”. While the data wasn’t surprising, the [...]

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Facebook Instant Personalization: what is it and how to control it

28. April 2010

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This week, Facebook rolled out its “Instant Personalization” privacy settings which default to shared information on third party websites. Users can, however, arm themselves with the ability to opt out of the plugin features- the trick is understanding these new settings and electing your privacy choices. Facebook’s very existence rests on information sharing, with a [...]

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“South Park” Facebook Episode Shows Us Who Our Real Friends Are [VIDEO LINK]

8. April 2010

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Last night, Facebook finally got the South Park treatment — and although it seems a bit late in the game for a good lampooning, the cartoon kids mocked the world’s favorite social networking site to perfection. The episode, titled “You Have 0 Friends,” captured perfectly how obsessive Facebook  can be. Stan, the lone child not [...]

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