Tracking and monitoring your Facebook Page Traffic

Brian Austin — Thu, 11 Mar 2010 17:39:48 +0000

While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article.

Webtrends

ToolLast week, Webtrends announced the release of an analytics packages that helps users track activity on their Facebook Page. The tool, found here, enables developers to track interactions on their custom tabs. Unfortunately, Facebook does not enabled third-party services to track any interactions on the main Facebook Page. Today, Webtrends also announced the expansion of their Facebook product in order to monitor Flash applications within Pages or as stand alone applications.

Facebook Insights

As I previously stated, Facebook limits what information third-party developers can monitor. That’s why the company’s Insights product continues to serve as an important tool for all Page administrators. We previously wrote about the most important things to monitor within your Facebook page insights. Ultimately, you can track demographic data, interactions by media type, and more, all of which are only accessible through the Facebook Insights product.

Core Metrics

Core Metrics, one of the larger enterprise analytics services, recently announced the launch of new services integrated into many of their existing products that enable marketers to measure their ROI from Facebook. The aim of the Facebook integration is to determine “the role Facebook plays in influencing subsequent website visits, behaviors, and conversions.”

Essentially, Facebook clicks are tracked and then can be connected to actual on-site business objectives, such as new subscriptions and sales conversions. This appears to be a more robust solution than many of the other products, but it may be data overload for the average Facebook Page administrator.
Core Metrics -

Google Analytics

While Google analytics is targeted at website owners, the analytics service can be used by Facebook Page administrators as well. Unfortunately Facebook has not enabled their FBML tag within Facebook Pages, so a London-based web development company decided to create their own solution. By using images, there is a workaround which enables Page administrators to track everything within the custom tabs.

Source:AllFacebook

Google Social Search Feature Begins

Brian Austin — Wed, 27 Jan 2010 22:40:43 +0000

This is Googles first step in an ongoing effort to make Google Search as social as the web itself, Google social search is an new feature that surfaces public web content from your friends and online contacts. It is currently available on google.com for all signed-in users.

We think the beta rollout to all English searchers is more significant than the initial labs feature, as it exposes the contextual search results to a mainstream search audience. While it’s officially a beta product today, the Google Social Search rollout will occur over the next few days. If you don’t have Social Search already, you can expect to start seeing the social results fairly soon.